5 Reasons Our Meetings Aren’t Always in the Conference Room

5 Reasons Our Meetings Aren’t Always in the Conference Room

by Brandon Vallorani

The boardroom. It’s a hallowed hall where careers are born and billion-dollar ideas are hatched. Companies are merged and acquired across the tables of these frequented rooms.

Of course, careers and dreams can end there, too. Those fateful words, “You’re fired!” were spoken in the boardroom on Donald Trump’s show, “The Apprentice,” enough times to make an iconic impression.

As important as the boardroom is to your business, many leaders are discovering the benefits of taking their meetings elsewhere. As executive and entrepreneur, here are five reasons why I’ve chosen to vacate the boardroom in my business:

Spark creativity: When your company uses the same room for every meeting, team members stare at the same four walls, gaze out the same windows, and likely sit in the same chair week after week. For years, the surroundings never change. Same equals stale. If your business is looking for a hot new product or a mind-altering marketing idea, try changing the environment. Taking your meeting outdoors, or even renting a boardroom in a new environment can ignite the spark of creativity you need to excel.

Read the rest of the reasons to take meetings outside the board room at Smart Brief


Brandon Vallorani is a practiced entrepreneur and accomplished CEO. Graduating from West Virginia University with a Bachelor’s of Fine Arts in graphic design in 1996, Vallorani’s career fully launched in the non-profit sector, where he quickly rose through the ranks to become Executive Vice President in a few short years. Simultaneously he earned his Master of Business Administration from Thomas More College. In 2007, Brandon founded a media conglomerate recognized on the Inc. 5000 list for 5 consecutive years. Currently developing Romulus Marketing and his luxury brand, Vallorani Estates, Brandon’s first book The Wolves and the Mandolin: Celebrating Life’s Privileges in a Harsh World (ForbesBooks) achieved Amazon bestseller status upon release in March 2017. In The Wolves and the MandolinBrandon uses his experiences in the business world (both as an employee and as a business owner) to provide poignant advice on life, work, and legacy while including legend-worthy stories of his immigrant ancestors. Vallorani lives in Atlanta, GA., with his wife, seven children and three dogs. In his free time, he enjoys traveling, and playing in casinos around the world.